I’ve spent my career leading growth and marketing for SMBs and founder-led businesses — from consumer and SaaS products to marketplaces — often at moments of growth, transition, or reset. I’m drawn to messy stages where clarity matters more than perfection.

About my work

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Experience & focus

My work spans SMBs and founder-led businesses across a range of business models, with a focus on growth that’s practical, customer-informed, and grounded in real constraints.

    • SMBs and growing, revenue-driven businesses

    • Founder-led teams

    • Venture-backed companies at early traction or transition points

    • Consumer products and services

    • SaaS (B2C and B2B)

    • Marketplaces and platforms

    • Growth and marketing leadership (fractional and interim)

    • Go-to-market and positioning

    • Customer insight synthesis, combining quantitative data and real conversations

    • Funnel, lifecycle, and monetization strategy

What working together looks like

I work closely with founders and teams to bring clarity, momentum, and focus to the work that matters most. My role is to help make sense of complexity, ask the right questions, and move things forward in a practical way.

This tends to work especially well with:

  • Teams looking for clarity and forward momentum

  • Leaders who value honest, thoughtful feedback

  • Businesses navigating growth, change, or uncertainty

  • Teams that want both strategic thinking and hands-on support

If you’re figuring things out, feeling stuck, or simply want a clear outside perspective, I’m always open to a conversation.

Contact me

Interested in working together? Fill out some info and I will be in touch shortly. We can’t wait to hear from you!